You may be forgiven for thinking Damart only makes thermal clothing; this is certainly what the brand is most known for, but they do now produce a variety of other clothing items for both men and women. Its innovative range of clothing includes not only Thermolactyl, the material Damart is famous for using in their thermal clothing, but a range of Ocealis clothing to keep you cool in hot weather. Damart now operates in many countries around the world but in the UK is most popular as a catalogue order company, with its range of thermal clothing and much more available to order on its website or through the mail.
Damart is traditionally associated with thermal clothing for the older generation, but is growing in popularity with more age groups in recent years, as the company becomes more well-known. One of the reasons for the popularity of the brand increasing is Damart’s charity connections. Since 2003 Damart has created thermal vests in support of Breast Cancer Awareness. The range of Breast Cancer Awareness products by Damart was more recently extended to include shorts and socks as well. With endorsements from various celebrities and promotion on the Damart and Breast Cancer Awareness websites, the items have sold well, raising close to £100,000 for the charity and also increasing the brand’s popularity.
This year Damart has created a t-shirt for Heart Research UK and is donating the profits to the charity. The t-shirt has a funky, summery “love your heart” design which would appeal to younger people, thus bringing awareness of the brand to a wider range of consumers, while also supporting a good cause. This is another positive move by Damart.
Providing Damart continue to produce innovative clothing and use their brand to support charities their popularity is likely to continue to increase, cementing their place in the market.